I hike trails and take pictures. I make art. I also work in New Media. It’s that part of the internet where story, images and sharing are a big part of the experience. It’s different than, say, building an online banking site, though that is a very useful part of the internet, too. Sometimes organizations need help creating an experience that connects with their audience. There are a lot of subtle aspects that go into making a good website, so I bring all these important usability pieces together for a website that is not only functional but enjoyable.
I’ve been making websites for more than 15 years now. My education is in journalism and anthropology, but I took to HTML and CSS rather easily. It’s like learning a foreign language. Plus, that non-traditional background helped me approach usability problems differently than my computer science friends.
I’ve gotten some pretty good results. Along the way, I’ve worked on corporate, non-profit and even government projects. I’ve directed the strategy, framework and design of several mission-critical websites, including the e-commerce platform of a large organization that increased online transactions by 53% in 12 months, and sales volume by 83% in 18 months. (Representing revenue of $4.29-million). A government public affairs site I directed increased web traffic by 54% and won an Award of Distinction from the Florida Public Relations Association. But my favorite bit was selling house to an out-of-state buyer sight-unseen (really). He used the virtual tour platform I created, saying “I'm comfortable moving forward on this. I feel like I've really seen the place.”